June 2014
Sponsored by International Business Machines
By describing seven real customer implementations across four industries, this paper steps beyond marketing hype around analytics and provides compelling evidence of what it can deliver in actual implementations. To differing degrees, these implementations show triple-A characteristics required of analytics today to create business value: adaptive decisions and accelerated action based on all available information delivered via the optimal technology.
Abstract
By describing seven real customer implementations across four industries, this paper steps beyond marketing hype around analytics and provides compelling evidence of what it can deliver in actual implementations. To differing degrees, these implementations show triple-A characteristics required of analytics today to create business value: adaptive decisions and accelerated action based on all available information delivered via the optimal technology.
The example use cases, all built on IBM DB2 Analytics Accelerator, describe the various areas of business value delivered, from significant increases in data volumes handled to dramatic improvements in query response times, all contributing to business goals of faster and better decisions, improved customer support and lower costs, both in business areas and in IT support.
These cases offer nine insights into the path that organizations must take to progress from today’s business intelligence to tomorrow’s new, more powerful vision of analytics. This vision emphasizes the need to balance traditional BI characteristics such as flexibility of use and scalability with classical opera-tional characteristics like reliability, availability and security when building analytic environments.
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